Introduction to Effective Sales and Customer Service syllabus
The Introduction to Effective Sales and Customer Service module provides you with an introduction to the principles, terminology and concepts of marketing and customer service.
Covers:
- the main concepts of sales and customer service
- the relationship between the organization, its products and its customers
- the meaning of marketing and its role within the sales cycle
- the link between customer service and sales
- the various sales processes and techniques
- the regulatory and legal environment in the sales of financial services
- why customer service is important and how it is measured
- how to manage customer relations
- the value of customer retention and why it is important
| Type of module: |
Part of CSP |
| Cost: |
£135.00 |
| Study hours: |
40 - 60 hours |
| Assessment: |
A two-hour electronic examination |
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Download syllabus |
| File type |
Adobe Acrobat pdf |
