The success of all commercial organisations depends on identifying and meeting the needs of customers profitably; the field of marketing is a popular, important and often extremely rewarding area of work and study.
Customers and their Needs is aimed at those who want to gain a understanding of the principles of marketing and techniques that are applied by marketers in the financial services sector. You don't need to be working in a sales, marketing or customer service environment currently. However, if you do plan to develop a career in these areas in the future, or if you are already interacting with customers, this module will provide you with the appropriate knowledge and introduce you to some key skills.
Completion of this module will give you a sound understanding of the role, nature and value of marketing and its importance to financial institutions. Your studies will help you to appreciate the importance of understanding customers and their various needs. You will also gain a broad knowledge of the many components of the marketing environment and how marketers analyse the environment in order to meet customer needs and achieve marketing objectives.
You will be able to use the knowledge from your studies to:
The following sample material from Customers and their Needs will give you an idea of the different resources you will be provided with and the level of the course.
Interested?
If you like what you've seen so far, you can find out more information about this module by reading the module syllabus, or register for this module.
